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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05289_Field_OMLJ T38.txt
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1996-03-19
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599b
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14 lines
“The electric light ended the regime of night and
day, of indoors and out-of-doors. But it is when
the light encounters already existing patterns of
human organization that the hybrid energy is
released. Cars can travel all night, ball players can
play all night, and windows can be left out of
buildings. In a word, the message of the electric
light is total change. It is pure information without
any content to restrict its transforming and
informing power.” (1964, p.52)
McLuhan then instructs the reader directly:
“If the student of media will but meditate on the